Both: Similar Product Research: BBC Magazine Language.

Issue: February 2009

The language used in BBC Music Magazine has a very educated, formal and mature tone to it. It has an incredibly extensive vocabulary, using words such as 'pizazz', 'plangency' and 'émigré'. This shows that the producers of the magazine expect their readers to be both mature and educated. Also there are no colloquialisms in the text, as this would lower the formality. The double-page-spread uses a mix of simple, compound, and many complex sentences - several of which have massive lists, such as in the first paragraph where it recounts all of Priwin's high profile celeb friends. The paragraphs are very long, and far from a tabloid journalistic approach. Lots of different punctuation is used, including colons, full-stops, capitals, semi-colons, apostrophes, quote marks and brackets. Again, this is because the target audience is able to understand these different symbols, and know what they mean. It is also worth noting that any other magazine titles and album titles are italicised to highlight them, and to make it clear they are other titles. 

 The article often uses allusions and what is colloquially referred to as 'name-drops' to give a brief biography of the artist, and show that other high-profile celebrities of the day were good friends with him - such as Julie Andrews. The whole article is almost a mini-biography of Prewin, and gives an overview of his career. Interspersed in the article are several embedded interviews, many of which are from Prewin himself. The article is very long, as it takes up the bottom of the entire double page spread, and it has been continued from the page before and it continues onto the next page as well. This shows how in depth the article is. All of the embedded quotes are in past tense, whilst the article is in present. This makes the article more involving to the reader. 'We' is also used to replace 'I' often. This could be because they want to show the entire magazine agrees, or it could also be another technique to involve the reader. To increase believability and legitimacy of what they are saying, they often use quotes from other interviews to reinforce a point.